Apple Music brings spatial audio to certain Mercedes Benz models

By Anusha  | Date: 2022-10-17

Apple Music brings spatial audio to certain Mercedes Benz models

German luxury and commercial vehicles conglomerate, Mercedes Benz AG has recently announced that it would integrate Apple Musics spatial audio offering into select car models of the company.

After launching the spatial audio system with Dolby Atmos last year for a range of devices such as Apple TV, HomePod, Mac, and iPhone, the system would now be available in select car models for the first time.

It is an expensive initiative for the car company, which is currently integrating Dolby Atmos into its top-in-class Maybach, and S-Class as well as the electric EQE and EQS models, which include the auto giant’s patented MBUX interface and the 31-speaker Burmester 3D or 4D sound system.

For those uninitiated, Apple Music’s Dolby Atmos-powered spatial audio offering is anticipated to improve music quality and make it an immersive experience by effectively spreading out different audio sounds across channels, hence propagating a virtual 3D experience via headphones, speakers, or earbuds.

Furthermore, Apple Music will also lay out a list of songs that support the format, although the quality of music may be inconsistent at times.

Reliable sources have claimed that Benz drivers can easily connect with songs that are supported by the format. However, users who have not subscribed to Apple Music  can also experience top-quality sounds in their audio mixes as the German automaker would also be partnering with Universal Music Group (UMG) to identify and label these songs as Approved in a Mercedes Benz.

While it is still unclear as to where this label would appear, a spokesperson of the luxury car giant claimed that the company would cement the seal of approval on an artist’s track only after his or her final mix meets the high standards of Mercedes Benz.

Elaborating on the development, Vice President of Apple Music and Beats, Oliver Schusser asserted that partnering with Mercedes Benz would be an incredible opportunity for the company to become a top player that offers an immersive audio experience for users across the globe.

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As a voracious reader and thinker, employing words has always been my preferred method of narration. Anusha’s conviction that a drop of ink possesses the ability to influence even the most stubborn minds has been strengthened by completing a Master’s degree in Engl...

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