TME extends strategic partnership with Time Fengjun Entertainment

By Sakina Raj  | Date: 2022-06-20

TME extends strategic partnership with Time Fengjun Entertainment

Chinese music and audio streaming platform, Tencent Music Entertainment Group (TME) has announced the renewal of its longstanding partnership with Time Fengjun Entertainment, also known as TF Entertainment.

Reportedly, the primary goal of extending the partnership is to foster talent in China and support young musicians in the nation to provide a more active one-stop music entertainment experience to the music fans.

In addition, the renewed deal also focuses on facilitating TME users with instant access to music directly from TF Entertainment’s artists, allowing users to listen to the latest music 30 days prior to nationwide release, outdoing all other audio streaming service providers in China

For the record, TME has played an active role in supporting the careers of musicians on the TF Entertainment platform. It has also helped them gain success with competitive capabilities in the space of content creation along with the opportunity to benefit from ample promotion resources.

Artists like TF Family, TFBOYS, and Teens in Times along with their music have been able to acquire exceptional fandom on TME’s QQ Music, WeSing, Kugou Music, and Kuwo Music platforms with TFBOYS, and Teens in Time receiving several Tencent Music Entertainment Awards (TMEA).

As a leading music and audio streaming platform that collaborates with the world’s greatest artists, TME renewed multiple deals with multinational music companies such as Universal Music Group, Warner Music Group, Sony Music Entertainment, and Emperor Entertainment Group.

Recently, TME extended its collaboration with Image Music, Create Music, SM Entertainment, and Believe.

TME has emerged as the most reliable and reputed audio streaming platform in China and is chosen by the world’s top record labels to first release their new music in the country.

Building upon TME’s dual-engine strategy for content & platform development, the firm plans to further ramp up the quality and competitiveness of its music catalog.

TME aims to create a superior, industry-leading entertainment experience and create a flourishing music entertainment ecosystem to encourage young artists in the country.   

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Sakina Raj

Sakina Raj

Armed with a degree in English Literature, Sakina chose to explore the world of content writing and pursue it as a career. Sakina has been playing with words for over five years now and currently pens down articles relating to diverse domains for BonafideNews and vari...

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